The AI Knowledge Hub

Marketing terms, in plain language.

Clear, precise definitions of the digital-marketing terms that actually come up when you’re choosing services or reading a report. No jargon for jargon’s sake.

SEO

SEO (Search Engine Optimization) is the practice of improving a website so it ranks higher in…

Local SEO

Local SEO is the part of SEO focused on getting a business found by nearby customers — in…

PPC

PPC (Pay-Per-Click) is a model of online advertising where you pay only when someone clicks…

CPC

CPC (Cost Per Click) is the amount you pay each time someone clicks your ad. In Google Ads it's…

CTR

CTR (Click-Through Rate) is the percentage of people who click something after seeing it —…

Quality Score

Quality Score is Google's 1–10 rating of how relevant and useful your keywords, ads, and…

CRO

CRO (Conversion Rate Optimization) is the practice of increasing the share of visitors who take…

Conversion Rate

Conversion rate is the percentage of visitors who complete a goal — filling in a form, calling,…

Landing Page

A landing page is a standalone web page built for a single purpose — usually to convert…

Backlink

A backlink is a link from another website to yours. Search engines treat backlinks as votes of…

Domain Authority

Domain Authority is a third-party score (created by Moz; Semrush has a similar "Authority…

SEM

SEM (Search Engine Marketing) is the umbrella term for getting visibility on search engines —…

Marketing Funnel

A marketing funnel is a model of the journey a customer takes from first hearing about you to…

Retargeting

Retargeting (also called remarketing) is advertising that shows ads to people who already…

Google Ads

Google Ads is Google's online advertising platform, where businesses bid to show ads on Google…

Keyword

A keyword is the word or phrase a person types into a search engine — and, on the marketing…

ROAS

ROAS (Return On Ad Spend) measures how much revenue you earn for every dollar spent on…

Impressions

An impression is counted each time your ad or listing is shown to someone, whether or not they…

Google Business Profile

A Google Business Profile is the free listing that lets a business appear on Google Search and…

A/B Testing

A/B testing is a method of comparing two versions of something — a headline, a landing page, an…