Law Firm Marketing · Canada & US

Law firm marketing that books the cases you want.

SEO, Google Ads and conversion sites for law firms — tuned to practice area and the high-value matters you want more of.

Get a law firm audit See how it works ↓

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Why legal is different

The most expensive clicks in marketing — worth every cent.

Legal is the highest-value category in local marketing, with US cost-per-clicks on terms like ‘law firm seo’ near $48 — because one case can be worth tens of thousands. That makes structure, intent and practice-area targeting everything.

Practice-area pages

Rank for each matter you want, by area.

Local & map pack

Win ‘[practice] lawyer near me’ searches.

Search ads

Capture urgent, high-value intent.

Intake-ready site

Turn clicks into booked consultations.

Built around case value

What we do

Six things. Done properly.

One case pays for the year. Here is exactly what that looks like.

Practice-area SEO

A genuine, authoritative page for each practice area you want more of — so you attract the matters that pay, not just any enquiry.

Rank by matter

ii.

Local & map pack

Google Business Profile, reviews and geo-pages to win ‘[practice] lawyer near me’ in your city.

Own local legal search

iii.

Search ads

Tightly themed Google Ads for high-intent legal terms, with the budget control these CPCs demand.

Intent, controlled

iv.

Authority content

Guides and FAQs that answer client questions, build E-E-A-T and earn rankings in a YMYL category.

E-E-A-T that ranks

Intake-ready site

A fast, trustworthy site with clear calls to book a consultation — and tracking on every call and form.

Clicks to consults

Ethics-aware

Marketing that respects law-society advertising rules in your jurisdiction — no claims that put you at risk.

Compliant by design

Who it is for

Built for the people who hire you.

We tune the same proven system to your segment — the terms, seasons and offers that match how your customers actually search and decide.

Personal injury Family law Real estate law Immigration Business & corporate Criminal defence

Proof

Numbers over adjectives.

Representative of comparable law firm marketing engagements. Figures vary by market and starting point — we set the baseline before we begin.

$48

CPC, ‘law firm seo’ US
enormous value

9,900

US searches for the term
strong demand

Per case

We report cost
not cost per click

By area

Targeted matters
the cases you want

See our case studies.

Angarum Media house mark — law firm marketing

Law Firm Marketing · House mark

Engagement · Anchor Prices

Clear pricing. No surprises.

Anchor prices to set expectations; the exact number depends on your market and scope. Ad spend, where relevant, is separate and yours.

Starter

One practice area

From

$2,000 /mo

SEO and a practice-area page plus tracking, or a focused Search campaign. Plus ad spend. Best for one matter type.

Growth

Multi-area engine

From

$4,000 /mo

Multiple practice-area pages, local SEO, Search ads and intake tracking. The common firm engagement.

Scale

Multi-office

By engagement

Custom

Multiple offices or practice areas, full funnel and CRO. Priced to footprint and competition.

See full packages & pricing

Begin a conversation

Let us build your law firm marketing engine the measurable way.

Tell us about your business and your goal. We will come back inside one business day with a straight answer on fit, approach and rough numbers.

Begin a Project

or call (672) 500-4444

Better when paired

Law Firm Marketing works best alongside these.

Local SEO

Win local legal searches in the map pack.

Local SEO practice →

Google Ads

High-intent legal search, run tight.

Google Ads practice →

Content Marketing

Authority content that ranks in a YMYL field.

Content marketing →

Plain answers. No jargon.

What does a law firm marketing agency do?

It brings firms the matters they want through practice-area SEO, local search and the map pack, Google Ads, authority content and an intake-ready website — all tracked to cost per case, not clicks.

Is SEO or Google Ads better for law firms?

Both have a place: Ads capture urgent, high-value intent immediately while SEO and the map pack build durable, lower-cost rankings. Most firms run a balance tuned to practice area and budget.

Can you focus on specific practice areas?

Yes — that is the core of the strategy. We build authoritative pages and campaigns for the matters you want more of, so you attract higher-value cases.

Do you follow legal advertising rules?

Yes. We keep messaging within the law-society / bar advertising rules of your jurisdiction and avoid claims that could create risk.

Do you work with US firms?

Yes. Legal marketing is delivered remotely and works across Canada and the US; we tune practice areas, terms and rules to your market.

How much does law firm marketing cost?

From $2,000/month for one practice area, around $4,000/month for a multi-area engine, plus ad spend. Multi-office is custom. See packages & pricing.