Law Firm Marketing · Canada & US

Law firm marketing that books the cases you want.

SEO, Google Ads and conversion sites for law firms — tuned to practice area and the high-value matters you want more of.

Get a law firm audit See how it works ↓
Scroll
In short

How do law firms get more clients?

Law firms get more clients by matching high-intent search with a fast, credible intake experience: ranking for practice-area and local searches, appearing in the Google map pack, running controlled Search ads for urgent matters, and sending every enquiry to an intake-ready page. Angarum builds and manages this law firm marketing for firms across Canada and the US, measured against cost per qualified case rather than clicks, and kept within your jurisdiction's advertising rules.

  • What it is: managed practice-area SEO, local search, controlled Search ads, authority content and an intake-ready website.
  • Who it is for: solo, boutique and multi-office firms that want higher-value matters.
  • What's included: practice-area pages, map-pack ranking, and call and intake tracking.
  • Fees: from $2,000/month for one practice area, around $4,000/month for a multi-area engine, plus ad spend.
ANGARUM MEDIA
Digital Growth Studio
Canada · United States
Why legal is different

Why are legal clicks so expensive? And still worth every cent.

Legal is the highest-value category in local marketing, with US cost-per-clicks on terms like ‘law firm seo’ near $48 — because one case can be worth tens of thousands. That makes structure, intent and practice-area targeting everything.

The law firm engine
01
Practice-area pages
Rank for each matter you want, by area.
02
Local & map pack
Win ‘[practice] lawyer near me’ searches.
03
Search ads
Capture urgent, high-value intent.
04
Intake-ready site
Turn clicks into booked consultations.

Built around case value

What we do

Six things. Done properly.

One case pays for the year. Here is exactly what that looks like.

i.

Practice-area SEO

A genuine, authoritative page for each practice area you want more of — so you attract the matters that pay, not just any enquiry.

Rank by matter
ii.

Local & map pack

Google Business Profile, reviews and geo-pages to win ‘[practice] lawyer near me’ in your city.

Own local legal search
iii.

Search ads

Tightly themed Google Ads for high-intent legal terms, with the budget control these CPCs demand.

Intent, controlled
iv.

Authority content

Guides and FAQs that answer client questions, build E-E-A-T and earn rankings in a YMYL category.

E-E-A-T that ranks
v.

Intake-ready site

A fast, trustworthy site with clear calls to book a consultation — and tracking on every call and form.

Clicks to consults
+

Ethics-aware

Marketing that respects law-society advertising rules in your jurisdiction — no claims that put you at risk.

Compliant by design
Who it is for

Built for the people who hire you.

We tune the same proven system to your segment — the terms, seasons and offers that match how your customers actually search and decide.

Personal injury Family law Real estate law Immigration Business & corporate Criminal defence
Proof

Numbers over adjectives.

Representative of comparable law firm marketing engagements. Figures vary by market and starting point — we set the baseline before we begin.

$48
CPC, ‘law firm seo’ US
enormous value
9,900
US searches for the term
strong demand
Per case
We report cost
not cost per click
By area
Targeted matters
the cases you want

See our case studies.

Angarum Media house mark — law firm marketing

Law Firm Marketing · House mark

Engagement · Anchor Prices

Clear pricing. No surprises.

Anchor prices to set expectations; the exact number depends on your market and scope. Ad spend, where relevant, is separate and yours.

Starter
One practice area
From
$2,000 /mo

SEO and a practice-area page plus tracking, or a focused Search campaign. Plus ad spend. Best for one matter type.

Growth
Multi-area engine
From
$4,000 /mo

Multiple practice-area pages, local SEO, Search ads and intake tracking. The common firm engagement.

Scale
Multi-office
By engagement
Custom

Multiple offices or practice areas, full funnel and CRO. Priced to footprint and competition.

See full packages & pricing

Begin a conversation

Let us build your law firm marketing engine the measurable way.

Tell us about your business and your goal. We will come back inside one business day with a straight answer on fit, approach and rough numbers.

Begin a Project
or call (672) 500-4444
Angarum Media house mark
Better when paired

Law Firm Marketing works best alongside these.

Local SEO

Win local legal searches in the map pack.

Local SEO practice →
Google Ads

High-intent legal search, run tight.

Google Ads practice →
Content Marketing

Authority content that ranks in a YMYL field.

Content marketing →

More from Angarum Media

PPC Management Local SEO Med Spa Marketing All Services
ANGARUM MEDIA
Digital Growth Studio
Canada · United States
A studio, not a vendor

Built in Vancouver, run for Canada and the US.

One team for search, social and the tracking behind them, and every account stays yours.

Frequently asked

Plain answers. No jargon.

What does a law firm marketing agency do?
It brings firms the matters they want through practice-area SEO, local search and the map pack, Google Ads, authority content and an intake-ready website — all tracked to cost per case, not clicks.
Is SEO or Google Ads better for law firms?
Both have a place: Ads capture urgent, high-value intent immediately while SEO and the map pack build durable, lower-cost rankings. Most firms run a balance tuned to practice area and budget.
Can you focus on specific practice areas?
Yes — that is the core of the strategy. We build authoritative pages and campaigns for the matters you want more of, so you attract higher-value cases.
Do you follow legal advertising rules?
Yes. We keep messaging within the law-society / bar advertising rules of your jurisdiction and avoid claims that could create risk.
Do you work with US firms?
Yes. Legal marketing is delivered remotely and works across Canada and the US; we tune practice areas, terms and rules to your market.
How much does law firm marketing cost?
From $2,000/month for one practice area, around $4,000/month for a multi-area engine, plus ad spend. Multi-office is custom. See packages & pricing.
How long does law firm marketing take to work?
Google Ads can produce enquiries within the first week, while practice-area SEO and the map pack usually build over four to six months. Legal keywords are competitive, so organic authority takes time, but it lowers cost per case as it matures. Most firms run Ads for immediate matters while SEO compounds, then rebalance once rankings hold.
How important are online reviews for a law firm?
Reviews are one of the strongest signals for both prospective clients and the Google map pack. A steady flow of recent, genuine reviews lifts local ranking and reassures people choosing a lawyer near them. We set up a simple reviews process that invites satisfied clients to leave feedback, kept within your jurisdiction's advertising rules.
Do I need a new website, or can you work with mine?
We can often work with your existing site when it loads fast and turns visitors into consultations. If it is slow, hard to update, or does not capture enquiries cleanly, a focused rebuild usually pays for itself. We audit your current site first and recommend the smallest change that meaningfully lifts qualified intake.
What is legal SEO?
Legal SEO is the work of ranking your firm for practice-area and local searches like personal injury lawyer near me. It combines authoritative practice-area pages, an optimised Google Business Profile, steady reviews, and content that demonstrates experience and expertise. Done well, it brings a durable flow of qualified enquiries at a lower cost per case than ads alone.
Should law firms use Local Services Ads?
Often, yes. Local Services Ads show above search results with a Google Screened badge and charge per lead rather than per click, which many legal categories find efficient. Eligibility and rules vary by practice area and region. We confirm whether your firm qualifies and pair them with Search ads and SEO where it lowers cost per case.
How do you measure law firm marketing results?
By cost per qualified case, not clicks or raw leads. With call and intake tracking we tie spend to actual consultations and signed matters, then report the numbers monthly in plain language. You see which practice areas and channels produce real cases, so budget follows what works.
See more of Angarum in Google

Add us as a preferred source and Google shows our guides more often in Top Stories and AI answers.

Add as preferred source
Further reading

Guides from our Journal

Local SEO Guide for Small Businesses (2026)
A practical local SEO guide for small businesses: rank in the map pack, optimize Google Business Profile,…
Read the guide →
Google Ads Tips for Small Businesses
Actionable Google Ads tips for small businesses: tight targeting, smart budgets, better ads, and the habits…
Read the guide →
Lead Generation Strategies for Service Businesses
Proven lead generation strategies for service businesses: local SEO, paid search, content, referrals, and…
Read the guide →