64,500qualified phone calls generated17,200quote forms captured$3.11Mad spend stewarded$8.96avg cost per conversion4 yrlongest active engagement< 1 dayreply to every inquiry64,500qualified phone calls generated17,200quote forms captured$3.11Mad spend stewarded$8.96avg cost per conversion4 yrlongest active engagement< 1 dayreply to every inquiry
Google Ads management is the ongoing work of building and running paid Google campaigns so they generate leads efficiently rather than just clicks. It covers account structure, keyword and negative selection, ad copy, landing-page match, conversion and call tracking, and continuous optimisation toward cost per lead. Angarum runs it for service businesses across Canada and the US, on accounts you own outright, with senior attention and a weekly review cadence.
What it is: managed paid Google campaigns across Search, Performance Max and Local Services, optimised to leads not clicks.
Who it is for: service businesses that want tracked, accountable ad spend and senior attention.
What you keep: full ownership of the Google Ads account, billing, tracking pixels and conversion data.
Fees / Timeline: management from $600/month; first campaigns live around week three.
ANGARUM MEDIA
Digital Growth Studio
Canada · United States
What we ship
The ad someone would
actually click.
Most ads are written for the algorithm. We write them for the person. Promise on the line, proof in the copy, no jargon. The mock to the right is the format and tone we'd ship live by week three.
insurance broker vancouver
Sponsoredyour-brokerage.ca
Independent Insurance Brokers · Vancouver, BC
A team that returns calls. Compare home, auto, life and business policies from 30+ carriers in one quote.
Sponsoredyour-brokerage.ca/quote
Get a quote in 60 seconds · No phone calls required
Same-day binding on most home + auto policies. Three minutes online, one minute on the phone.
A live example · format & tone we'd ship
Campaign Types
Which Google channels
should you actually run?
Six campaign types. Pick the two or three that match your funnel; ignore the rest. We do the picking with you, not for you.
i.
Intent
Search
Exact + phrase keyword strategy. Intent-mapped against your funnel. The single highest-conversion channel for service businesses.
Conversion density: 92%
ii.
Mixed
Performance Max
Google's automated multi-channel placement. Powerful for retail and lead gen when fed correct signals and asset groups.
Conversion density: 78%
iii.
Awareness
Demand Gen
YouTube Shorts, Discover, Gmail. Awareness placements with intent signals layered in. Great for category creation.
Conversion density: 60%
iv.
Video
YouTube
Skippable in-stream, bumpers, masthead. The cinematic format for brand stories and founder-led video at scale.
Conversion density: 55%
v.
B2B / Older
Microsoft Ads
Microsoft Ads — lower CPC, older + B2B audiences. Quiet channel that often pays back faster than Google.
Conversion density: 72%
vi.
Local Trade
Google Guaranteed
Local Services Ads with the green badge. The conversion machine for trades, home services, locksmiths — pay-per-lead, not pay-per-click.
Conversion density: 88%
Also · The channel most agencies ignore
Microsoft / Bing Ads —
the quiet channel that often pays back faster.
We deliberately do not sell Microsoft Ads as a separate product — it runs as the same funnel, the same tracking, the same offer. Lower CPC, an older and more B2B-leaning audience, and far less competition mean the cost-per-conversion is frequently better than Google. For the right account it is the highest-margin click on the page.
One team for search, social and the tracking behind them, and every account stays yours.
Frequently asked
Plain answers.
No jargon.
What does Google Ads management cost in Vancouver?
Most Vancouver agencies in 2026 charge $1,000 to $3,000 per month flat OR 15–20% of ad spend. Angarum starts at $600/month for a focused Starter engagement (Search OR Performance Max), $2,200/month for Signature (multi-channel). Ad spend is billed directly to your Google Ads account, always portable, always yours. See full packages & pricing.
How much should I budget for ad spend itself?
Local service business: $1,000–$3,000/mo is enough to get meaningful data. Insurance, legal, healthcare verticals: $3,000–$10,000/mo is realistic given CPC. We size the budget against pipeline target, not arbitrary spend caps — try our free ad budget calculator and Google Ads ROI calculator to model your own numbers.
Which campaign types do you run?
Search (exact + phrase, intent-mapped), Performance Max for retail and lead gen, Demand Gen for awareness with intent, YouTube for branded video, Microsoft Ads where the audience tilts older or B2B, and Google Local Services Ads (Google Guaranteed) for home services and trades.
Do you guarantee results?
No. Anyone who does is misleading you. We guarantee documented strategy, weekly review cadence, honest reporting, and senior attention on every account. Outcomes are co-created with the brand, the offer, and the market — not promised in a sales call.
Do I own the Google Ads account and the data?
Yes. Always. Account, billing, tracking pixels, conversion data, and landing pages are all yours from day one. If we part ways you keep everything, with no friction.
How fast do campaigns get live after kickoff?
Two weeks of strategy and tracking setup, then first campaigns ship in week three. First optimisation pass in week four. The first 30 days are deliberately conservative to learn the account; aggressive bids begin after baseline data exists.
Is it better to hire an agency or run Google Ads myself?
Hire an agency once the account is losing money faster than you can learn it. Running Ads yourself works for a small, single-campaign budget, but wasted spend on broad keywords, missing negatives, and untracked calls usually costs more than the management fee. An agency earns its keep by lowering cost per lead and freeing your time for the leads it produces.
How is Google Ads different from SEO?
Google Ads buys placement at the top of the results page immediately and stops the moment you pause spend. SEO earns organic rankings that build slowly and compound over months. Most service businesses run Google Ads for leads now while SEO matures, then keep both so paid and organic reinforce each other in the same searches.
Do you manage Google Ads for businesses outside Vancouver?
Yes. We manage Google Ads for service businesses across Canada and the US, not only Metro Vancouver. Campaigns are built and optimised remotely, geo-targeted to the exact cities or service radius you sell into, and reviewed on the same weekly cadence no matter where you are based.
How do you track which leads came from Google Ads?
Every campaign ships with conversion tracking for both forms and calls before a dollar is spent. Call tracking records which keyword and ad drove each phone lead, form submissions fire a conversion, and offline import ties closed deals back to the ad where your CRM allows. Bids then optimise to booked leads, not raw clicks.
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