Google Ads · Vancouver · Performance Advertising

A Google Ads agency built around pipeline.

Search, Performance Max, Demand Gen, YouTube and Microsoft Ads — planned as one funnel, tested against qualified conversations.

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What we ship

The ad someone would actually click.

Most ads are written for the algorithm. We write them for the person. Promise on the line, proof in the copy, no jargon. The mock to the right is the format and tone we'd ship live by week three.

insurance broker vancouver
Sponsored your-brokerage.ca
Independent Insurance Brokers · Vancouver, BC

A team that returns calls. Compare home, auto, life and business policies from 30+ carriers in one quote.

Sponsored your-brokerage.ca/quote
Get a quote in 60 seconds · No phone calls required

Same-day binding on most home + auto policies. Three minutes online, one minute on the phone.

A live example · format & tone we'd ship

Campaign Types

Every Google channel, used the right way.

Six campaign types. Pick the two or three that match your funnel; ignore the rest. We do the picking with you, not for you.

i.
Intent

Search

Exact + phrase keyword strategy. Intent-mapped against your funnel. The single highest-conversion channel for service businesses.

Conversion density: 92%

ii.
Mixed

Performance Max

Google's automated multi-channel placement. Powerful for retail and lead gen when fed correct signals and asset groups.

Conversion density: 78%

iii.
Awareness

Demand Gen

YouTube Shorts, Discover, Gmail. Awareness placements with intent signals layered in. Great for category creation.

Conversion density: 60%

iv.
Video

YouTube

Skippable in-stream, bumpers, masthead. The cinematic format for brand stories and founder-led video at scale.

Conversion density: 55%

v.
B2B / Older

Microsoft Ads

Microsoft Ads — lower CPC, older + B2B audiences. Quiet channel that often pays back faster than Google.

Conversion density: 72%

vi.
Local Trade

Google Guaranteed

Local Services Ads with the green badge. The conversion machine for trades, home services, locksmiths — pay-per-lead, not pay-per-click.

Conversion density: 88%

Also · The channel most agencies ignore

Microsoft / Bing Ads — the quiet channel that often pays back faster.

We deliberately do not sell Microsoft Ads as a separate product — it runs as the same funnel, the same tracking, the same offer. Lower CPC, an older and more B2B-leaning audience, and far less competition mean the cost-per-conversion is frequently better than Google. For the right account it is the highest-margin click on the page.

Lower CPC

Thinner auction, cheaper clicks — budget stretches further.

Older & B2B

Desktop, Outlook, LinkedIn-profile targeting — serious buyers.

Same funnel

Imported from Google in a click, then tuned on its own data.

Proof · Insurance Brokerage · 2022 — Present

Four years. One account. Sharper every quarter.

The studio ledger above is dominated by this single engagement. Numbers pulled straight from the live Google Ads account, May 2022 — May 2026.

64,500
Phone calls
4-year lifetime
17,200
Quote forms
4-year lifetime
$8.96
Cost / conversion
Lifetime average
$3.11M
Ad spend stewarded
May 2022 — May 2026

Client identity withheld by NDA. Read the engagement story in Selected Work.

A long road taken slowly — the four-year insurance engagement

The long road, taken slowly · House mark

The Approach

Strategy first. Then bids.

Most agencies start by launching campaigns. We start by writing the argument that justifies them.

Week 1–2

Discover

Account audit, keyword universe, competitor SERP teardown, tracking setup. Conversion definition — what counts as a win.

Week 3

Build & Launch

Campaigns, ad groups, ad copy, landing pages. Soft launch with capped budget. Daily monitoring for the first thirty days.

Month 2–3

Tune

Negative keywords, audience layering, bid strategy adjustments. First A/B tests on ad copy and landing pages.

Quarterly

Compound

Strategy review. New campaign tests. Search-term mining. The third year is where the account starts to look like luck.

Engagement · Anchor Prices

Management fee. Ad spend separate.

Ad spend always billed directly to your Google Ads account. Long-term commitments earn 10–20% discounts.

Starter
One channel, done properly
From
$600 / mo

Search OR Performance Max. Strategy, setup, conversion tracking, monthly optimisation. Best for local service businesses spending $1K–$3K/mo on ads.

Signature
Multi-channel demand engine
From
$2,200 / mo

Search + Performance Max + one other channel. Weekly review cadence, quarterly strategy. For brands spending $5K–$25K/mo on ads.

Bespoke
Enterprise / multi-account
By engagement
By proposal

Multi-location MCC management, custom dashboards, attribution modelling. Dedicated account principal.

See full packages & pricing

Begin a conversation

Tell us where you'd like the next four years to go.

A paragraph is plenty. We reply inside one business day with whether we're the right studio — and if we're not, who is.

Begin a Project
or call (672) 500-4444
Better when paired

Google Ads is sharper when these run alongside.

Local SEO

When the Google Business Profile ranks alongside the paid result, you double your share of the page.

Read the practice →
Brand & Identity

Ad performance has a ceiling tied to brand strength. A clear identity lowers your CPC over time, measurably.

Read the practice →
Social & Content

Retargeting hits harder when an organic feed has already established trust. Demand Gen needs the assets to feed it.

Read the practice →
Frequently asked

Plain answers. No jargon.

What does Google Ads management cost in Vancouver?
Most Vancouver agencies in 2026 charge $1,000 to $3,000 per month flat OR 15–20% of ad spend. Angarum starts at $600/month for a focused Starter engagement (Search OR Performance Max), $2,200/month for Signature (multi-channel). Ad spend is billed directly to your Google Ads account, always portable, always yours. See full packages & pricing.
How much should I budget for ad spend itself?
Local service business: $1,000–$3,000/mo is enough to get meaningful data. Insurance, legal, healthcare verticals: $3,000–$10,000/mo is realistic given CPC. We size the budget against pipeline target, not arbitrary spend caps.
Which campaign types do you run?
Search (exact + phrase, intent-mapped), Performance Max for retail and lead gen, Demand Gen for awareness with intent, YouTube for branded video, Microsoft Ads where the audience tilts older or B2B, and Google Local Services Ads (Google Guaranteed) for home services and trades.
Do you guarantee results?
No. Anyone who does is misleading you. We guarantee documented strategy, weekly review cadence, honest reporting, and senior attention on every account. Outcomes are co-created with the brand, the offer, and the market — not promised in a sales call.
Do I own the Google Ads account and the data?
Yes. Always. Account, billing, tracking pixels, conversion data, and landing pages are all yours from day one. If we part ways you keep everything, with no friction.
How fast do campaigns get live after kickoff?
Two weeks of strategy and tracking setup, then first campaigns ship in week three. First optimisation pass in week four. The first 30 days are deliberately conservative to learn the account; aggressive bids begin after baseline data exists.