Before you spend a dollar, see whether the math works. Choose your goal — leads, online sales, traffic or awareness — and get the numbers that matter for it: clicks, cost per lead, ROAS, CPM and reach. Private, free, no account.
Tell us your industry and area and we’ll send you realistic CPC and conversion benchmarks for your market — plus a free look at whether Google Ads fits your budget. No obligation.
Return on ad spend is simply the revenue your ads produced divided by what you spent. The trick is walking the funnel one step at a time:
The two levers most businesses ignore are the conversion rate (a better landing page can double your leads for the same spend) and speed to lead (calling a new lead in five minutes vs. an hour dramatically changes close rate). Ads get the click; the rest of the funnel decides whether it pays.
Not every Google Ads campaign is a lead-gen campaign, so the calculator lets you switch objective — because a different goal is bought and measured differently:
Remember the calculator shows a single month. Most local businesses earn repeat work and referrals, so the lifetime return is usually well above the number here.
