SEO for realtors and brokerages — neighbourhood pages, IDX strategy and content that compounds into buyer and seller leads.
Real estate SEO is the work of ranking a realtor or brokerage in Google for the searches buyers and sellers actually make, like "[neighbourhood] homes for sale", "[city] realtor", and home-valuation queries, so you earn leads organically instead of renting them from portals. Angarum builds it for agents and brokerages across Canada and the US, turning neighbourhood pages and market content into a lead source you own.
Zillow, Realtor.ca and paid leads stop the moment you stop paying. Organic search is the one channel that keeps compounding — a neighbourhood page that ranks today is still ranking next year.
Built on the 6-pillar framework
You own the asset. Here is exactly what that looks like.
A real, useful page for each community you serve — market context, schools, lifestyle — built to rank for "[neighbourhood] homes for sale" and "[neighbourhood] realtor".
Listing pages structured so Google can index them, with schema and internal links so they feed your neighbourhood pages instead of competing with them.
Google Business Profile, reviews, citations and local links that tell Google you are the expert for your patch — the prominence half of ranking.
Buyer and seller guides, market updates and FAQs that capture top-of-funnel searches and warm leads before they ever call.
Fast, mobile, crawlable site with clean URLs and schema — because a slow agent site loses both rankings and leads.
Every ranking page routes to a clear action — valuation, showing request or call — wired to your CRM so no lead leaks.
We tune the same proven system to your segment — the terms, seasons and offers that match how your customers actually search and decide.
Representative of comparable real estate seo engagements. Figures vary by market and starting point — we set the baseline before we begin.
See our case studies.
Real Estate SEO · House mark
Anchor prices to set expectations; the exact number depends on your market and scope. Ad spend, where relevant, is separate and yours.
Technical SEO, GBP, reviews and five neighbourhood pages. Best for an individual agent building organic presence.
Ongoing neighbourhood pages, content engine, IDX SEO and lead routing. The common engagement for teams.
Scaled across agents and markets, with shared authority and per-agent pages. Priced to scope.
Tell us about your business and your goal. We will come back inside one business day with a straight answer on fit, approach and rough numbers.
Our framework for real estate SEO, written out in full.
Read the guide →
How an independent realtor grew with digital marketing.
See the case study →
SEO is one channel — see the full real estate marketing system.
Full real estate marketing →
More from Angarum Media
Demand for real estate SEO is real and surprisingly winnable — roughly 480 monthly searches in Canada at a keyword difficulty of just 8, and 2,900 in the US. Against the brutal competition for generic agent terms, neighbourhood and ‘homes for sale’ searches are an open lane for agents willing to build genuine local content.
Every Zillow or Realtor.ca lead stops the day you stop paying. A neighbourhood page that ranks is the opposite — an owned asset that keeps producing buyer and seller enquiries for years. We build it on the six-pillar framework and wire every ranking page to your CRM.
One team for search, social and the tracking behind them, and every account stays yours.
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