Tight, tracked paid search across Google, Microsoft & paid social — one team for every paid channel, built to lower cost per lead and prove ROI.
PPC management is the ongoing work of running paid-search and paid-social campaigns so they produce booked leads, not just clicks. It covers account structure, keyword and negative-keyword selection, ad copy, landing-page match, conversion and call tracking, and continuous optimisation toward cost per lead. Angarum manages Google, Microsoft, and paid-social ads for service businesses across Canada and the US, and you keep full ownership of the ad account.
Loose account structure, broad keywords with no negatives, ads pointed at the homepage, and no conversion tracking — that is where most ad budgets quietly bleed. We fix the structure first, then optimise to booked leads.
The four leaks we close first
Structure first. Here is exactly what that looks like.
Tightly themed campaigns and ad groups so every query maps to a relevant ad and page — the foundation that decides whether spend works.
High-intent keywords with a living negative list so budget goes to searches that book work, not tyre-kickers.
Responsive search ads with tested headlines plus sitelink, callout, call and location extensions to own more of the page.
The ad promise matches the page headline and action — the single biggest lever on Quality Score and conversion rate.
Calls and forms tracked properly, with offline import where the CRM allows, so we optimise to real leads and real revenue.
One scorecard — cost per lead, conversion rate, spend pacing. Your ad account stays in your name, always.
We tune the same proven system to your segment — the terms, seasons and offers that match how your customers actually search and decide.
Representative of comparable ppc management engagements. Figures vary by market and starting point — we set the baseline before we begin.
See our case studies.
PPC Management · House mark
Anchor prices to set expectations; the exact number depends on your market and scope. Ad spend, where relevant, is separate and yours.
One tightly run Search campaign with full tracking and a monthly scorecard, plus your ad spend. Best for one service line.
Search + Local Services Ads or Performance Max, landing-page guidance, full tracking. The common engagement.
Multiple campaigns, advanced bidding, CRO and offline conversion import. Priced to spend and scope.
Tell us about your business and your goal. We will come back inside one business day with a straight answer on fit, approach and rough numbers.
See our full Google Ads practice and process.
Google Ads practice →
Pair paid search with organic map-pack rankings so you own the page, not just rent the top of it.
Local SEO practice →
PPC plus SEO, social and site as one system.
Full digital marketing →
More from Angarum Media
Paid search is where buying intent is highest — and where clicks cost the most. With local service CPCs frequently above $16, and ‘ppc management’ itself drawing over 12,000 US searches a month, loose account structure burns budget faster than almost anything else in marketing.
We run tight, tracked accounts: themed campaigns, exact and phrase keywords with a living negative list, ads matched to dedicated landing pages, and conversion and call tracking so every dollar optimises to a booked lead — not a raw click. Your ad account always stays in your name.
One team for search, social and the tracking behind them — and every account stays yours.
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