PPC Management · Canada & US

PPC management that optimises to leads, not clicks.

Tight, tracked paid search across Google, Microsoft & paid social — one team for every paid channel, built to lower cost per lead and prove ROI.

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Why management matters

Most PPC waste is structural, not bad luck.

Loose account structure, broad keywords with no negatives, ads pointed at the homepage, and no conversion tracking — that is where most ad budgets quietly bleed. We fix the structure first, then optimise to booked leads.

Where most accounts leak budget
01
No negatives
Broad keywords matching junk searches with no exclusion list.
02
Homepage landing
Ads sent to a generic page instead of a matched one.
03
No call tracking
Phone leads invisible, so bids optimise to the wrong thing.
04
Loose structure
One messy campaign instead of tight, themed ad groups.

The four leaks we close first

What we do

Six things. Done properly.

Structure first. Here is exactly what that looks like.

i.

Account architecture

Tightly themed campaigns and ad groups so every query maps to a relevant ad and page — the foundation that decides whether spend works.

Tight themes
ii.

Keywords & negatives

High-intent keywords with a living negative list so budget goes to searches that book work, not tyre-kickers.

Intent only
iii.

Ad copy & extensions

Responsive search ads with tested headlines plus sitelink, callout, call and location extensions to own more of the page.

Tested + extended
iv.

Landing-page match

The ad promise matches the page headline and action — the single biggest lever on Quality Score and conversion rate.

Message match
v.

Conversion tracking

Calls and forms tracked properly, with offline import where the CRM allows, so we optimise to real leads and real revenue.

Optimise to leads
+

Reporting & control

One scorecard — cost per lead, conversion rate, spend pacing. Your ad account stays in your name, always.

You own the account
Who it is for

Built for the people who hire you.

We tune the same proven system to your segment — the terms, seasons and offers that match how your customers actually search and decide.

Home services Trades & HVAC Real estate Healthcare & dental Legal & professional Local retail
Proof

Numbers over adjectives.

Representative of comparable ppc management engagements. Figures vary by market and starting point — we set the baseline before we begin.

-41%
Cost per lead
after optimisation
Top
Ad position
on core terms
+62%
Conversion rate
with landing-page match
Yours
Ad account
always in your name

See our case studies.

Angarum Media house mark — ppc management

PPC Management · House mark

Engagement · Anchor Prices

Clear pricing. No surprises.

Anchor prices to set expectations; the exact number depends on your market and scope. Ad spend, where relevant, is separate and yours.

Starter
Single campaign
From
$900 /mo

One tightly run Search campaign with full tracking and a monthly scorecard, plus your ad spend. Best for one service line.

Scale
Aggressive growth
By engagement
Custom

Multiple campaigns, advanced bidding, CRO and offline conversion import. Priced to spend and scope.

See full packages & pricing

Begin a conversation

Let us build your ppc management engine the measurable way.

Tell us about your business and your goal. We will come back inside one business day with a straight answer on fit, approach and rough numbers.

Angarum Media house mark
Better when paired

PPC Management works best alongside these.

Why PPC management

High intent, high stakes per click.

12,100
US searches, 'ppc management'
$30+
CPC on the term
590
CA monthly searches

Paid search is where buying intent is highest — and where clicks cost the most. With local service CPCs frequently above $16, and ‘ppc management’ itself drawing over 12,000 US searches a month, loose account structure burns budget faster than almost anything else in marketing.

We run tight, tracked accounts: themed campaigns, exact and phrase keywords with a living negative list, ads matched to dedicated landing pages, and conversion and call tracking so every dollar optimises to a booked lead — not a raw click. Your ad account always stays in your name.

Frequently asked

Plain answers. No jargon.

What is PPC management?
PPC (pay-per-click) management is the ongoing work of running paid search campaigns — Google Ads and Local Services Ads — so they produce leads efficiently: account structure, keywords, ad copy, landing-page match, conversion tracking and continuous optimisation.
How much should I budget for PPC?
Two numbers: management and ad spend. Management starts at $900/month; ad spend depends on your market and cost-per-click, often $1,500–$5,000/month for local businesses. We size both to your goals before you commit.
Do I keep my own ad account?
Always. Your Google Ads account is created and owned under your business, and we manage it. If we part ways, you keep the account, the history and the data.
How is PPC different from SEO?
PPC buys the top of the page instantly and stops when you stop paying; SEO builds organic rankings that compound over time. Most businesses run PPC for immediate leads while SEO matures, then balance the two.
Do you track phone calls?
Yes. Calls and form submissions are tracked, with offline conversion import where your CRM allows, so campaigns optimise to booked leads instead of raw clicks.
How do you report results?
One monthly scorecard: cost per lead, conversion rate, spend and trend — plain language, no vanity metrics. You will always know whether it is working.
Further reading

Guides from our Journal