HVAC Marketing · Canada & US

HVAC marketing that fills the schedule in every season.

Local SEO, Google & Local Services Ads and conversion sites for heating and cooling contractors — built around emergency and seasonal demand.

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In short

What is an HVAC marketing agency?

An HVAC marketing agency runs the channels that bring heating and cooling contractors booked jobs: Local Services Ads, local SEO and the map pack, Google Ads, a fast booking website, and a reviews engine. Angarum delivers this remotely for HVAC companies across Canada and the US, and reports everything as cost per booked job rather than clicks, so seasonal spend stays accountable.

  • What it is: Local Services Ads, local SEO, Google Ads, a booking site, and reviews, run as one system.
  • Who it is for: heating and cooling contractors who want more booked jobs, not more clicks.
  • What you keep: your own ad accounts, website, and Google Business Profile, with all the data.
  • Fees: from $1,500/month for one channel, around $3,000/month for a multi-channel system, plus ad spend.
ANGARUM MEDIA
Digital Growth Studio
Canada · United States
Why HVAC is different

Why is HVAC marketing seasonal and urgent?

A furnace fails at -5°C and the customer calls the first credible result, not the cheapest. HVAC marketing has to win the emergency moment and smooth the seasonal swings — that is a different playbook from generic marketing.

The HVAC lead system
01
Google Guaranteed
Local Services Ads at the very top — pay per lead, badge of trust.
02
Map pack
Rank locally for "furnace repair near me" and "AC installation".
03
Seasonal ads
Shift budget between heating and cooling as demand swings.
04
Fast booking site
Click-to-call and same-day booking, built to load instantly.

Built for emergency + seasonal demand

What we do

Six things. Done properly.

Win the emergency. Here is exactly what that looks like.

i.

Local Services Ads

Google Guaranteed setup so you sit at the very top on a pay-per-lead basis with a trust badge — often the best HVAC channel there is.

Top of page, pay per lead
ii.

Local SEO & map pack

Rank for "furnace repair near me", "AC installation [city]" and emergency terms — the map pack is where urgent calls go.

Own the map pack
iii.

Google Ads

Search campaigns tuned to emergency and high-ticket installs, with seasonal budget shifts between heating and cooling.

Seasonal + emergency
iv.

Conversion site

A fast, mobile site with click-to-call, financing and same-day booking — because a slow page loses an urgent customer in seconds.

Built to book
v.

Reviews engine

A workflow that builds review velocity after every job — the prominence signal that wins both the map pack and the click.

Reviews after every job
+

Tracking & reporting

Call tracking, cost per booked job and seasonal trend reporting so budget follows demand.

Cost per booked job
Who it is for

Built for the people who hire you.

We tune the same proven system to your segment — the terms, seasons and offers that match how your customers actually search and decide.

Furnace & heating Air conditioning Heat pumps Indoor air quality Commercial HVAC 24/7 emergency
Proof

Numbers over adjectives.

Representative of comparable hvac marketing engagements. Figures vary by market and starting point — we set the baseline before we begin.

Top
Local Services Ads
Google Guaranteed slot
$217
Avg CPC on "hvac marketing agency"
high value, high stakes
Per job
We report cost
not cost per click
Year-round
Seasonal budgeting
heating to cooling

See our case studies.

Angarum Media house mark — hvac marketing

HVAC Marketing · House mark

Engagement · Anchor Prices

Clear pricing. No surprises.

Anchor prices to set expectations; the exact number depends on your market and scope. Ad spend, where relevant, is separate and yours.

Starter
One channel
From
$1,500 /mo

Local Services Ads or local SEO, fully managed, with call tracking and a monthly scorecard. Plus ad spend.

Scale
Multi-location
By engagement
Custom

Multiple service areas, full funnel and CRO. Priced to spend and footprint.

See full packages & pricing

Begin a conversation

Let us build your hvac marketing engine the measurable way.

Tell us about your business and your goal. We will come back inside one business day with a straight answer on fit, approach and rough numbers.

Angarum Media house mark
Better when paired

HVAC Marketing works best alongside these.

Why HVAC is different

Seasonal demand, emergency urgency.

$217
avg CPC, US
1,900
US monthly searches
Top
Local Services Ads slot

HVAC is one of the most valuable — and most expensive — categories in local marketing, with ‘hvac marketing agency’ alone carrying a US cost-per-click around $217. That reflects the stakes: a furnace failing at -5°C is an emergency, and the homeowner calls the first credible result, not the cheapest.

We build HVAC contractors a system around that reality — Google Guaranteed Local Services Ads at the very top, map-pack rankings for ‘furnace repair near me’, seasonal budget shifts between heating and cooling, and a fast booking site — all reported on cost per booked job, not cost per click.

ANGARUM MEDIA
Digital Growth Studio
Canada · United States
A studio, not a vendor

Built in Vancouver, run for Canada and the US.

One team for search, social and the tracking behind them, and every account stays yours.

Frequently asked

Plain answers. No jargon.

What does an HVAC marketing agency do?
It runs the channels that bring heating and cooling contractors booked jobs — Local Services Ads (Google Guaranteed), local SEO and the map pack, Google Ads, a fast booking website, and a reviews engine — all tracked to cost per booked job.
What is the best marketing channel for HVAC?
For most contractors, Local Services Ads (Google Guaranteed) plus the Google map pack capture the urgent "near me" demand that drives HVAC. Search ads and a reviews engine amplify it. The right mix depends on your market and capacity.
How do you handle seasonal demand?
We shift budget between heating and cooling as the seasons turn, lean into emergency terms during cold and heat snaps, and use shoulder seasons for maintenance-plan and tune-up campaigns to smooth the year.
Do you work with HVAC companies in the US?
Yes. HVAC marketing is delivered remotely and the same system works across Canada and the US — we tune service areas, seasons and terms to your market.
How do you measure results?
Cost per booked job, not cost per click. With call tracking and form tracking we tie spend to actual jobs, and report it monthly in plain language.
How much does HVAC marketing cost?
From $1,500/month for one channel managed, around $3,000/month for a multi-channel system, plus ad spend. Multi-location is custom. See packages & pricing.
Are Local Services Ads worth it for HVAC contractors?
For most HVAC contractors, yes. Local Services Ads sit at the very top of Google with a Google Guaranteed badge, and you pay per lead rather than per click, which suits urgent no-heat and no-cooling searches. They pair well with the map pack and search ads, and we track each lead to a booked job so the spend stays honest.
How do you get more HVAC reviews?
We build a reviews engine that asks every finished customer for a Google review at the right moment, usually by text or email right after the job. Steady, recent reviews lift your map pack ranking and win the click over competitors. We never buy or fake reviews, since that puts your Google Business Profile at risk.
How long until HVAC marketing brings in jobs?
Local Services Ads and Google Ads can book jobs within the first week, while local SEO and the map pack build over two to three months. A cold or heat snap can spike demand overnight, so we keep budget ready to catch it. You see cost per booked job in the reporting from month one.
Do I own my website and ad accounts?
Yes, always. Your website, Google Ads account, Local Services Ads profile, and Google Business Profile are all created in your name, and we manage them. If we ever part ways, you keep the site, the accounts, the reviews, and the data. Nothing is held hostage.
What is a good cost per booked job for HVAC?
It depends on your average ticket and margin, so the honest target is well below the profit on a job and trending down over time. A tune-up lead and a full system replacement carry very different economics. We track each channel to booked jobs, so your own numbers guide the budget rather than a generic benchmark.
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