A new HVAC brand, built to be found and to ring the phone.
Avest Air is a Metro Vancouver HVAC company: heating, cooling and 24/7 emergency repair. We built the whole thing from a blank page: branding and a logo, a website, local SEO, a Google Business Profile, and the tracking behind it, assembled as one lead engine. Organic leads started in the second month.
A new company in a crowded, urgent market.
HVAC in Metro Vancouver is a crowded, high-intent market. When a furnace quits in January, homeowners search “HVAC near me,” call the first credible company they trust, and book. Avest Air had the skills and the licence, but no brand, no website, and no way to show up in that moment.
The job wasn’t one deliverable. It was a whole presence. To win those urgent local searches you need a brand people trust, a fast site that converts, a Google Business Profile that ranks in the map pack, and tracking so you know which marketing actually rings the phone.
Starting from nothing
No logo, no site, no listings, no reviews, no tracking, just a capable operator and a phone number. That was the opportunity: build a coherent lead engine from the ground up, where every part reinforces the others.
So we built the whole engine
Branding and a logo first, then a WordPress website built to convert, local SEO and service-area pages for the cities Avest serves, a Google Business Profile built and optimized for the map pack, a lead-generation layer of calls-to-action, and conversion tracking so every call and form was measured.
The goal wasn’t a website. It was a phone that rings with the right jobs.
A brand that reads as licensed, local and trustworthy.
HVAC is a trust purchase. The identity had to feel established and credible from day one: clean, confident, unmistakably a company you’d let into your home.
A confident Avest Air wordmark with a leaf-and-air mark: the green leaf for clean, healthy air, the warm swoosh for comfort and heat. Professional, approachable, and built to sit on a truck, a uniform and a website alike.
Pure Air.
Positioned as licensed HVAC experts, available 24/7 across Metro Vancouver. The line pairs the two things homeowners actually want (comfort and clean air) in four words that fit on any ad.
#1E4E8C#3E9BD1#5DB94B#F0902A#34424E#EDF4FBNavy and sky for trust and “air,” green for clean and healthy, and a warm orange that carries every call-to-action, the colour a homeowner’s eye lands on when it’s time to call.
Brand, site, search and tracking, built as one.
The parts only work when they work together. We built each one to feed the next, from first impression to measured phone call.
The parts that turn a search into a booked job.
Not a website and a hope, but a connected system where each piece drives a measurable call or lead.
Optimized Google Business Profile
Built and optimized for the map pack (categories, services, areas, photos and posts) so Avest Air shows up for urgent “near me” searches. The highest-return channel for HVAC.
Service-area & local SEO pages
Dedicated pages for Vancouver, Surrey, Burnaby, Coquitlam, Richmond and North Vancouver, structured to rank for city-level and “HVAC near me” searches.
Click-to-call & 24/7 access
A sticky, tappable phone number and clear 24/7 messaging, because HVAC is urgent, and the easiest company to call usually wins the job.
Free-estimate lead forms
Short, friction-free estimate forms and orange calls-to-action throughout, so visitors who aren’t ready to call still convert into a lead.
Measurement & conversion tracking
Calls, forms and estimate requests tracked back to source, so every lead is measured and the marketing is judged on booked jobs, not clicks.
Reviews & trust signals
Licensed, insured, same-day and Google reviews surfaced everywhere: the credibility signals that turn a first-time searcher into a caller.
A brand-new company, already being found.
Numbers from Avest Air’s Google Business Profile performance report, May to mid-October 2026: the first six months of a company that had no listing at all.
May to mid-October 2026
calls, direction requests, website clicks
52% from Google Search
furnace repair, furnace installation, ductless heat pump
before any ad spend
across Metro Vancouver
Most of these numbers come from the warm months, when furnace searches are low. Avest Air is now going into its first heating season, the busiest stretch of the year for HVAC, and we will update this page with the winter results.
Built in Vancouver, for home-services that need the phone to ring.
One team for brand, web, local SEO and the tracking behind them, and every account stays yours.
Tell us your trade and the calls you want.
Whether you're starting from nothing or ready to grow, we'll reply inside one business day with what a brand-to-lead-engine build would look like for you.
What we'd do again, for any home-services business.
Leads don't come from a website alone. They come from a brand, a profile and tracking, built to work as one.
Build the engine, not a page
A site on its own rarely rings the phone. Brand, website, local SEO, Google Business Profile and tracking have to be built as one system, and that’s what produced leads in month two.
Own the map pack
For urgent local trades, the Google Business Profile is often the highest-return channel there is. Built and optimized properly, it delivers calls before ads ever start.
Measure the phone, not clicks
Conversion tracking on calls and forms means you know what actually books jobs. You can’t improve leads you don’t measure, so we measured from day one.
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