Avest Air — HVAC Brand, Website & Lead Generation Case Study

Q: How long does it take for a new HVAC website to generate leads?

It varies by market and setup, but a well-built site paired with an optimized Google Business Profile can start producing inbound calls and form leads within the first couple of months. For Avest Air, organic leads began in the second month, because the site, local SEO and Google Business Profile were built together as one lead engine.

Q: Why is Google Business Profile so important for HVAC companies?

Most HVAC searches are local and urgent — people search near me and call fast. A built-out, optimized Google Business Profile puts the company in the map pack for those searches, which is often the single highest-return channel for a home-services business. It was a core part of Avest Air becoming visible and getting calls.

TL;DR

Brief

Avest Air, a new Metro Vancouver HVAC company, needed everything — a brand, a site, and a way to actually get calls. We built it end to end: branding and a logo, a WordPress website, local SEO with service-area pages, a Google Business Profile built and optimized, a lead-generation setup (click-to-call, free-estimate forms and clear CTAs), and full measurement and conversion tracking. Because the pieces were built as one system, organic leads and calls started coming in from the second month.

The Situation · Before

A new company in a crowded, urgent market.

HVAC in Metro Vancouver is a crowded, high-intent market. When a furnace quits in January, homeowners search “HVAC near me,” call the first credible company they trust, and book. Avest Air had the skills and the licence, but no brand, no website, and no way to show up in that moment.

The job wasn’t one deliverable — it was a whole presence. To win those urgent local searches you need a brand people trust, a fast site that converts, a Google Business Profile that ranks in the map pack, and tracking so you know which marketing actually rings the phone.

Starting from nothing

No logo, no site, no listings, no reviews, no tracking — just a capable operator and a phone number. That was the opportunity: build a coherent lead engine from the ground up, where every part reinforces the others.

So we built the whole engine

Branding and a logo first, then a WordPress website built to convert, local SEO and service-area pages for the cities Avest serves, a Google Business Profile built and optimized for the map pack, a lead-generation layer of calls-to-action, and conversion tracking so every call and form was measured.

The goal wasn’t a website. It was a phone that rings with the right jobs.

Avest Air HVAC website, designed and built by Angarum Media, with click-to-call, free-estimate CTAs and Metro Vancouver service areas — The brand · the website we designed and built

The Engine · What we built

The parts that turn a search into a booked job.

Not a website and a hope — a connected system where each piece drives a measurable call or lead.

Optimized Google Business Profile

Built and optimized for the map pack — categories, services, areas, photos and posts — so Avest Air shows up for urgent “near me” searches. The highest-return channel for HVAC.

Service-area & local SEO pages

Dedicated pages for Vancouver, Surrey, Burnaby, Coquitlam, Richmond and North Vancouver, structured to rank for city-level and “HVAC near me” searches.

Click-to-call & 24/7 access

A sticky, tappable phone number and clear 24/7 messaging — because HVAC is urgent, and the easiest company to call usually wins the job.

Free-estimate lead forms

Short, friction-free estimate forms and orange calls-to-action throughout, so visitors who aren’t ready to call still convert into a lead.

Measurement & conversion tracking

Calls, forms and estimate requests tracked back to source, so every lead is measured and the marketing is judged on booked jobs, not clicks.

Reviews & trust signals

Licensed, insured, same-day and Google reviews surfaced everywhere — the credibility signals that turn a first-time searcher into a caller.

The Impact · From month two

A brand-new company, getting calls organically.

The point of the whole build: not traffic, not likes — measured phone calls and booked jobs.

Month 2

First organic leads
from a standing start

Calls

Inbound by phone
click-to-call + GBP

Map pack

Local visibility
Google Business Profile

Tracked

Every lead measured
calls & form conversions

Organic

Before ad spend
brand + SEO + GBP

6 cities

Service-area reach
across Metro Vancouver

Organic leads began in the second month, before any ad spend, driven by the website, local SEO and the optimized Google Business Profile working together — with conversion tracking confirming every call and form.

Begin a conversation

Tell us your trade and the calls you want.

Whether you're starting from nothing or ready to grow, we'll reply inside one business day with what a brand-to-lead-engine build would look like for you.

Begin a Project

or call (672) 500-4444

The Playbook

What we'd do again, for any home-services business.

Leads don't come from a website alone. They come from a brand, a profile and tracking, built to work as one.

01

Build the engine, not a page

A site on its own rarely rings the phone. Brand, website, local SEO, Google Business Profile and tracking have to be built as one system — that’s what produced leads in month two.

02

Own the map pack

For urgent local trades, the Google Business Profile is often the highest-return channel there is. Built and optimized properly, it delivers calls before ads ever start.

03

Measure the phone, not clicks

Conversion tracking on calls and forms means you know what actually books jobs. You can’t improve leads you don’t measure — so we measured from day one.

About this case study

Plain answers. Pulled from the work.

What did Angarum Media do for Avest Air?

Everything from a blank page: branding and a logo, a WordPress website, local SEO with service-area pages, a Google Business Profile build and optimization, a lead-generation setup (click-to-call, free-estimate forms and clear CTAs), and full measurement and conversion tracking — an end-to-end brand-to-lead-engine build.

How long does it take for a new HVAC website to generate leads?

It varies, but a well-built site paired with an optimized Google Business Profile can start producing calls and form leads within the first couple of months. For Avest Air, organic leads began in the second month, because the site, local SEO and Google Business Profile were built together as one lead engine.

Why is Google Business Profile so important for HVAC companies?

Most HVAC searches are local and urgent — people search “near me” and call fast. A built-out, optimized Google Business Profile puts the company in the map pack for those searches, which is usually the single highest-return channel for a home-services business. See our guide to local SEO.

What is conversion tracking and why does it matter?

Conversion tracking measures the actions that make money — phone calls, form submissions and estimate requests — and ties them back to where they came from. Without it you are guessing. For Avest Air it meant every call and lead was measured, so the marketing could be judged on real jobs booked, not clicks.

Can Angarum build an HVAC brand and lead engine from scratch?

Yes. Avest Air is a from-scratch example — branding, logo, website, local SEO, Google Business Profile and tracking, built together so the whole thing works as one lead engine. Begin a conversation to do the same for your business.

A new HVAC brand, built to be found and to ring the phone.