Technical SEO
Crawling, indexing, redirects, duplicate pages and page speed. If Google can’t read a page cleanly, nothing written on it matters, so the foundation comes first.
Technical fixes, pages built around how your customers search, and authority you earn. The work that moves you up the results and into AI answers.
An SEO agency improves how your website ranks in Google’s organic results, the links under the ads and the map, and more and more in AI answers. The work covers technical health, pages written around what customers search for, internal links, schema and authority you earn. Angarum runs SEO from Vancouver for businesses across Canada and reports on the clicks and leads it brings in, not on rankings alone.
The organic results and the map pack sit on the same screen, but Google ranks them on different signals. Here is what separates them.
| SEO (this page) | Local SEO | |
|---|---|---|
| Where you show up | The organic results under the ads and the map, plus AI answers | The map pack and Google Maps, near the person searching |
| What moves it | Site structure, technical health, content and earned links | Google Business Profile, reviews, citations and area pages |
| Best for | Selling across a city, a province, Canada, or online | Serving customers near a storefront or a service area |
| How we measure it | Organic clicks, non-brand searches and leads from search | Map rank by postcode, calls and direction requests |
Most local service businesses need both, and we run them as one plan. If the map pack is what you are after, start with our local SEO service.
Most sites we audit have strong pages held back by a technical problem, or good technical health and nothing worth ranking. We work all six, foundation first.
Crawling, indexing, redirects, duplicate pages and page speed. If Google can’t read a page cleanly, nothing written on it matters, so the foundation comes first.
One search intent per page. We match the terms your customers use to the page that should rank for each one, which also stops your own pages competing with each other.
Titles, headings, copy, images and internal links on every page that sells. Written for the person searching first and the algorithm second.
Service pages, comparisons and guides that answer real questions, written by people who know the trade. No filler posts to hit a word count. See our content marketing practice.
Structured data that tells Google and AI assistants who you are, what you sell and where. The same groundwork helps you get cited in AI answers. More on AI search optimization.
Links you earn: suppliers, associations, partners, local press and original data people want to cite. We don’t buy links or use link networks. They risk a penalty and rarely last.
In week one we record where you stand. Every monthly report compares against that starting point, so you can see what changed and what it brought in.
| What we report | Where it comes from | What progress looks like |
|---|---|---|
| Organic clicks and impressions | Google Search Console | A rising trend on the pages that sell |
| Non-brand searches | Search Console, with your brand name filtered out | More people finding you who did not already know your name |
| Rankings by page group | Search Console average position, by service and location | Priority services moving onto page one and up it |
| Leads from organic search | Call and form tracking on your site | Each call and form tied to the search that brought it |
| Technical health | A site crawl plus Core Web Vitals field data | No new errors, and pages that pass on mobile |
| AI visibility | Manual checks of Google AI Overviews, ChatGPT and Perplexity for your key questions | Your business named in answers to the questions customers ask |
SEO moves at different speeds in different markets. A niche service in a smaller city can move in weeks; a crowded category in Vancouver or Toronto takes months. We tell you which one you are in before you start.
Most sites we look at have a few technical problems holding everything else back. We clear those before writing a single new page.
A full technical crawl, a Search Console review, the gap between you and the sites outranking you, and a keyword map for the pages you have and the ones you need.
Technical fixes, titles and on-page changes, internal links and schema. These usually pay back fastest because they improve pages Google already knows.
New and improved pages from the keyword map: services, locations and the questions customers ask before they buy.
Content, earned links and a monthly report. Every quarter we revisit the keyword map against what Search Console shows.
A monthly fee covers the ongoing work. Starter has a three-month minimum, and longer commitments earn a discount.
Technical fixes, a keyword map, on-page work on your priority pages and a monthly report. A good fit for one business in a market that is not saturated.
SEO run alongside content, local SEO or Google Ads, with weekly reviews and a quarterly strategy session. For competitive categories and bigger cities.
Site migrations, ecommerce catalogues, multi-province and bilingual sites. Scoped after the audit, so you only pay for what the site needs.
For context, Ahrefs’ survey of 439 SEO providers found agencies charge an average of $3,209 a month. Our guide to what SEO costs in Canada explains what moves the price.
Within one business day we’ll tell you where you rank today, what is holding the site back, and whether we are the right team for it.
Based in Vancouver, working across Canada. For organic SEO in our home market, see:
Industries where we run SEO, with pages built for how their customers search:
Need the map pack too? Our local SEO pages by city:
Organic rankings and the map pack are different races. Run both and you own more of the first screen.
Read the practice →
SEO decides which pages to write. Content makes them worth reading, linking to and acting on.
Read the practice →
The same structure, schema and clear answers that rank in Google get you named in AI answers.
Read the practice →