46%of Google searches have local intent76%visit a store within 24 hrs of map search3spots in the map pack — the rest is overflow$450/mo starter · per location60–120 dtypical time into the map pack< 1 dayreply to every inquiry46%of Google searches have local intent76%visit a store within 24 hrs of map search3spots in the map pack — the rest is overflow$450/mo starter · per location60–120 dtypical time into the map pack< 1 dayreply to every inquiry
Google Business Profilecategories · posts · Q&ACitations & NAP60+ directories, consistentReviewsvelocity · responses · ethicsOn-Page Geo“[service] in [neighbourhood]”Local Linkschamber · sponsorships · BC pressMap-Pack Reportrank by keyword + postcodeGoogle Business Profilecategories · posts · Q&ACitations & NAP60+ directories, consistentReviewsvelocity · responses · ethicsOn-Page Geo“[service] in [neighbourhood]”Local Linkschamber · sponsorships · BC pressMap-Pack Reportrank by keyword + postcode
In short
What is local SEO?
Local SEO is the work of getting your business found by nearby customers at the exact moment they search, in Google's map pack, on Google Maps, and in "near me" results. It is driven by your Google Business Profile, reviews, citations, geo-relevant pages and consistent business data, not a website alone. Angarum runs local SEO for service businesses and multi-location brands across Canada and the US, so the people closest to you find you first.
What it is: managed local SEO across Google Business Profile, citations, reviews and geo-pages.
Who it is for: service businesses and multi-location brands that sell to a defined area.
What's included: GBP management, NAP and citation cleanup, an ethical review workflow, on-page geo-pages and map-pack reporting.
Fees / Timeline: from $450/month per location; most categories break into the map pack in 60 to 120 days.
ANGARUM MEDIA
Digital Growth Studio
Canada · United States
What you actually rank in
How do you land in
the map pack's top three?
On a phone, the Google map pack takes up the entire first screen. Three businesses get the call — everyone below the fold barely gets seen. Our job is to put your pin in the top three.
The mock is what someone searching “insurance broker near me” sees from a Vancouver postcode. Your business in the gold pin, two competitors below.
Google Maps · insurance broker near me · Vancouver, BC
A
Your Brokerage · Vancouver
Insurance broker · 1.2 km · Open until 6 PM "Same-day quote, called me back in ten minutes."
★★★★★
4.9 (284)
B
Competitor Insurance Group
Insurance broker · 2.4 km · Open until 5 PM
★★★★☆
4.2 (91)
C
Big-Box Insurance Inc.
Insurance broker · 3.1 km · Closed
★★★★☆
3.8 (412)
A live mock · representative of week-eight ranking
The 5 Levers
Five inputs.
Pulled in this order.
Most local SEO is two of these done halfway. We do all five, in sequence — and the order matters more than the effort.
i.
Google Business Profile
Categories, services, attributes, photos, posts, Q&A — the single highest-leverage map-pack signal. Weekly upkeep, not a one-time setup.
Owner: Senior Account · weekly cadence
ii.
Citations & NAP
Name, address, phone consistent across 60+ directories (Yelp, Yellow Pages, Apple Maps, BBB, industry-specific). Inconsistencies cost rankings invisibly.
Audit quarter one · maintain on change
iii.
Reviews & Velocity
A workflow that asks every happy customer at the right moment, in the right tone. We respond to every review, gold and otherwise. No fake reviews, ever.
Ethics: 100% Google policy compliant
iv.
On-Page Geo
Service pages tuned for “[service] in [neighbourhood]” intent. Embedded maps. Reviews schema. Internal links connecting locations and service pages. Build your own with our free schema generator.
Schema.org · LocalBusiness + Service
v.
Local Links
Chamber of Commerce, sponsorships, partner directories, BC business publications. Quality over scale — ten local links beat a hundred generic ones.
2–3 net new local links per quarter
+
Monthly Report
Map-pack position by keyword and postcode. Calls, direction-clicks, GBP impressions. Plain language, no vanity metrics — you'll know if it's working.
Every Signature engagement
Proof · A multi-location service brand
From hidden
to the top of the map.
Eight Lower Mainland locations. Two not appearing in the map pack at all for category keywords. Eight months of patient work; numbers below are the lifetime change.
Send us your postcode
and the keyword that matters.
We'll come back inside one business day with where you currently rank, what's holding the map-pack position, and whether we're the right studio for it.
One team for search, social and the tracking behind them, and every account stays yours.
Frequently asked
Plain answers.
No jargon.
What is local SEO?
Local SEO is the practice of getting your business found by nearby customers at the moment they search — in Google’s map pack, on Google Maps, and in “near me” results. Instead of competing with the whole internet, you compete for people in your service area who are ready to act. It’s driven by your Google Business Profile, reviews, citations, geo-relevant pages and consistent business data rather than a website alone.
Why is local SEO important for a small business?
Because most local buying decisions begin with a search, and the top three map results capture the majority of the clicks, calls and visits. For a small business, local SEO is the most cost-effective way to reach demand that already exists nearby — you’re found by people looking for exactly what you offer, in your area, instead of paying to interrupt strangers. It also compounds: the reviews, citations and content you build keep working month after month.
What are local SEO citations?
Citations are online mentions of your business name, address and phone number (your “NAP”) across directories, maps, review sites and local listings. Google uses their consistency as a trust and relevance signal, so duplicate, outdated or mismatched listings quietly hold rankings back. Cleaning up and standardising citations across the web is one of the foundational steps in any local SEO engagement.
What's the difference between Local SEO and regular SEO?
Regular SEO competes for any user searching the keyword anywhere. Local SEO competes for the user searching the keyword from your service area — the “map pack” results above the blue links. The signals are different (Google Business Profile, citations, geo-relevance, reviews) and so is the playbook.
How long until I rank in the Google map pack?
Most categories: 60–120 days to break into the map pack, 6–9 months to consistently sit in the top three. Categories with low local competition can move in 30–45 days. Categories with heavy paid map advertising (legal, dental, contractors) usually take longer.
Do you manage Google Business Profile and reviews?
Yes. We manage your GBP end-to-end: posts, photos, Q&A, services list, attributes, and weekly posts. Reviews are handled with a workflow that lifts review velocity ethically — no fake reviews, no incentives that violate Google's terms.
How much does Local SEO cost per month?
$450/month per location for Starter (GBP + citations + monthly posts). $1,200/month per location for Signature (adds review workflow, on-page geo-pages, monthly content). Multi-location is priced as a package — typically 25–40% less per location after the first three. See full packages & pricing.
Will this work for multi-location businesses?
Yes — and it's where local SEO compounds hardest. Each location gets its own GBP, citations, geo-page and review workflow. The technical scaffolding (NAP consistency, schema, internal linking) is built once and applied to every location.
Do I own the Google Business Profile?
Always. Your GBP is registered under your business email, not ours. We work as a manager on the profile. If we part ways, we step off the profile and you keep everything intact.
How do I rank higher on Google Maps?
Rank higher on Google Maps by strengthening the three signals Google weighs: relevance, distance, and prominence. A complete, correctly categorised Google Business Profile, a steady flow of genuine reviews, consistent name, address and phone data across directories, and geo-relevant pages on your site all move you up. There is no single switch; map-pack position is the sum of these signals maintained over time.
How many reviews do I need to rank in the map pack?
There is no fixed number. Google weighs review quantity, recency, rating and the words people use, so a steady stream of recent, detailed reviews usually beats a large but stale pile. What matters most is out-reviewing the businesses currently in your map pack and keeping the flow going. We build an ethical workflow that lifts review velocity without fake or incentivised reviews.
Can I do local SEO myself?
Yes, the basics are within reach: claim and complete your Google Business Profile, keep your name, address and phone identical everywhere, and ask happy customers for reviews. Where owners get stuck is citation cleanup at scale, geo-page content, schema, and reading map-pack rankings by keyword and postcode. Those are the parts we take off your plate so the fundamentals actually compound.
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