Local SEO · Vancouver · Google Business Profile

Rank where the next customer is standing.

Map-pack rankings, Google Business Profile, citations and reviews — the cheapest serious channel a local business has.

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What you actually rank in

Three pins. That's the whole game.

On a phone, the Google map pack takes up the entire first screen. Three businesses get the call — everyone below the fold barely gets seen. Our job is to put your pin in the top three.

The mock is what someone searching “insurance broker near me” sees from a Vancouver postcode. Your business in the gold pin, two competitors below.

Google Maps · insurance broker near me · Vancouver, BC
A
Your Brokerage · Vancouver
Insurance broker · 1.2 km · Open until 6 PM
"Same-day quote, called me back in ten minutes."
★★★★★
4.9 (284)
B
Competitor Insurance Group
Insurance broker · 2.4 km · Open until 5 PM
★★★★☆
4.2 (91)
C
Big-Box Insurance Inc.
Insurance broker · 3.1 km · Closed
★★★★☆
3.8 (412)

A live mock · representative of week-eight ranking

The 5 Levers

Five inputs. Pulled in this order.

Most local SEO is two of these done halfway. We do all five, in sequence — and the order matters more than the effort.

i.

Google Business Profile

Categories, services, attributes, photos, posts, Q&A — the single highest-leverage map-pack signal. Weekly upkeep, not a one-time setup.

Owner: Senior Account · weekly cadence
ii.

Citations & NAP

Name, address, phone consistent across 60+ directories (Yelp, Yellow Pages, Apple Maps, BBB, industry-specific). Inconsistencies cost rankings invisibly.

Audit quarter one · maintain on change
iii.

Reviews & Velocity

A workflow that asks every happy customer at the right moment, in the right tone. We respond to every review, gold and otherwise. No fake reviews, ever.

Ethics: 100% Google policy compliant
iv.

On-Page Geo

Service pages tuned for “[service] in [neighbourhood]” intent. Embedded maps. Reviews schema. Internal links connecting locations and service pages.

Schema.org · LocalBusiness + Service
v.

Local Links

Chamber of Commerce, sponsorships, partner directories, BC business publications. Quality over scale — ten local links beat a hundred generic ones.

2–3 net new local links per quarter
+

Monthly Report

Map-pack position by keyword and postcode. Calls, direction-clicks, GBP impressions. Plain language, no vanity metrics — you'll know if it's working.

Every Signature engagement
Proof · A multi-location service brand

From hidden to the top of the map.

Eight Lower Mainland locations. Two not appearing in the map pack at all for category keywords. Eight months of patient work; numbers below are the lifetime change.

8 / 8
Locations in top 3
for primary category keyword
+412%
Direction clicks
year over year, GBP report
4.8
Avg review rating
up from 3.9 · 2,400+ reviews
$1.40
Cost per inbound call
across all eight locations

Client identity withheld by NDA. Compare with our Google Ads engagement.

A protected territory — eight locations in the map pack

Eight locations, eight pins on the map · House mark

The Process

Audit before action. Always.

Map-pack work compounds slowly and disappears quickly if the foundation is wrong. The first month is mostly cleanup.

Week 1

Audit

GBP audit, citations cleanup list, review profile, current map-pack position by keyword + postcode, technical local-schema check.

Week 2–4

Foundation

GBP optimisation, citation fixes across 60+ directories, NAP consistency, schema.org markup, GBP post calendar set up.

Month 2–3

Growth

Review workflow launched. Geo-pages published for service-area neighbourhoods. First local link partnerships in motion.

Monthly

Compound

Weekly GBP posts. Review responses inside 24 hrs. Monthly map-pack report by keyword + postcode. Net new local links each quarter.

Engagement · Anchor Prices

Per location. Discount stacks on multi-site.

One-time setup fee for the audit + foundation; monthly fee for ongoing work. Multi-location is priced as a package.

Starter
GBP, kept sharp
From
$450 / mo / loc

Google Business Profile management, citations cleanup, weekly GBP posts, monthly map-pack report. Best for a single location.

Signature
Full local growth engine
From
$1,200 / mo / loc

Starter plus: review workflow, geo-page content, local link partnerships, schema implementation, weekly reporting. Best for serious local growth.

Multi-Location
3+ locations, packaged
By engagement
25–40% off

Per-location pricing drops after the first three. Central NAP scaffolding, shared schema, dashboard rolls up across all locations.

See full packages & pricing

Begin a conversation

Send us your postcode and the keyword that matters.

We'll come back inside one business day with where you currently rank, what's holding the map-pack position, and whether we're the right studio for it.

Begin a Project
or call (672) 500-4444
Better when paired

Local SEO is sharper when these run alongside.

Google Ads

When the Local Services Ad sits above the map pack and your GBP sits inside it, you own the entire fold.

Read the practice →
Brand & Identity

GBP photos, cover image, post creative — all are surface area for a coherent brand. A scattershot brand reads as a scattershot business.

Read the practice →
Social & Content

Organic social posts double as GBP post content. The team shooting Instagram is the same team feeding the map-pack profile.

Read the practice →
Frequently asked

Plain answers. No jargon.

What's the difference between Local SEO and regular SEO?
Regular SEO competes for any user searching the keyword anywhere. Local SEO competes for the user searching the keyword from your service area — the “map pack” results above the blue links. The signals are different (Google Business Profile, citations, geo-relevance, reviews) and so is the playbook.
How long until I rank in the Google map pack?
Most categories: 60–120 days to break into the map pack, 6–9 months to consistently sit in the top three. Categories with low local competition can move in 30–45 days. Categories with heavy paid map advertising (legal, dental, contractors) usually take longer.
Do you manage Google Business Profile and reviews?
Yes. We manage your GBP end-to-end: posts, photos, Q&A, services list, attributes, and weekly posts. Reviews are handled with a workflow that lifts review velocity ethically — no fake reviews, no incentives that violate Google's terms.
How much does Local SEO cost per month?
$450/month per location for Starter (GBP + citations + monthly posts). $1,200/month per location for Signature (adds review workflow, on-page geo-pages, monthly content). Multi-location is priced as a package — typically 25–40% less per location after the first three. See full packages & pricing.
Will this work for multi-location businesses?
Yes — and it's where local SEO compounds hardest. Each location gets its own GBP, citations, geo-page and review workflow. The technical scaffolding (NAP consistency, schema, internal linking) is built once and applied to every location.
Do I own the Google Business Profile?
Always. Your GBP is registered under your business email, not ours. We work as a manager on the profile. If we part ways, we step off the profile and you keep everything intact.