Angarum Research · Original Data for Service Businesses

The numbers behind the decisions.

Original benchmark reports, synthesized from the year’s leading studies — so you plan with data, not guesswork.

The library

Reports built to be cited, not skimmed.

Each report aggregates the year’s most credible data into numbers you can plan around. New reports added through the year.

The 2026 Content Marketing & SEO Report2026 · Report
Research Report · 6 sources

The 2026 Content Marketing & SEO Report

What content still earns traffic and trust in the age of AI answers.

-58%
CTR drop for
68%
of Google search
3x
more leads from
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The 2026 Conversion Rate Optimization Report2026 · Report
Research Report · 6 sources

The 2026 Conversion Rate Optimization Report

Where visitors drop off, what lifts conversion, and what a good rate looks like now.

6.6%
Median landing p
70.2%
Average cart aba
10.1% vs 3.6%
Conversion rate:
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The 2026 Google Ads Performance Report2026 · Report
Research Report · 6 sources

The 2026 Google Ads Performance Report

What a click, a lead, and a conversion really cost on Google in 2026 — by industry.

$5.42
Average Google A
6.64%
Average Google A
8.18%
Average conversi
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The 2026 Email Marketing Benchmark Report2026 · Report
Research Report · 6 sources

The 2026 Email Marketing Benchmark Report

What actually lands, opens, and sells in the inbox — read from the year’s leading email studies.

$36–$42
Average return p
20.7%
Average open rat
2.44%
Average click-th
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The 2026 Service Business Marketing Benchmark Report2026 · Benchmark
Benchmark Report · 8 sources

The 2026 Service Business Marketing Benchmark Report

What it costs to get found, get leads, and win them — paid search, social, local, reviews, AI search and speed-to-lead, synthesized from the year’s leading studies.

$5.42
Avg CPC
$66.69
Avg CPL
68%
Zero-click
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The 2026 Local Search & AI Discovery Report2026 · Local & AI
Discovery Report · 7 sources

The 2026 Local Search & AI Discovery Report

How service businesses get found now — map-pack ranking factors, reviews, mobile & voice, and the new AI answer layer, with every source cited.

32%
GBP weight
73%
Trust <1mo reviews
1.2%
AI-recommended
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The 2026 Small Business Social Media Report2026 · Social
Social Report · 7 sources

The 2026 Small Business Social Media Report

Where attention goes and what actually reaches people — engagement by platform, the reach of Reels, posting cadence, and social commerce, with every source cited.

3.70%
TikTok eng.
30.8%
Reel reach
$2.1T
Social commerce
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Why we publish research

Opinions are cheap. Numbers earn trust.

Most marketing advice online is a guess dressed as a fact. Angarum Research is our answer to that — we read the year’s most credible benchmark studies, cross-check the figures, and publish them in plain English with every source named.

No gated PDFs, no email walls, no invented statistics. Just the real numbers a service business needs to budget, plan, and know whether it’s being quoted a fair price — the same data we use to run our clients’ accounts.

8
Sources per report
6
Channels benchmarked
100%
Sources cited
$0
To read — no gate
From data to a plan

Know the numbers. Now beat them.

Benchmarks tell you where the market is. We'll tell you where you are — and build the plan to get ahead. Send us your industry and goals; we reply inside one business day.

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or call (672) 500-4444
Put the data to work

From benchmark to results.

Read the report

The 2026 Service Business Marketing Benchmark Report.

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Proof

Case studies — the same numbers, pulled from live accounts.

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Go deeper

Guides on Google Ads, local SEO, AI search and more.

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