Angarum Research · Original Data for Service Businesses

The numbers behind the decisions.

Original benchmark reports, synthesized from the year’s leading studies — so you plan with data, not guesswork.

$5.42avg. Google Ads cost per click, 2026 $66.69avg. search cost per lead ~2.5×average return on local SEO 68%searches ending without a click 126%more traffic in the map pack 21×more leads qualified at a 5-min reply

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Each report aggregates the year’s most credible data into numbers you can plan around. New reports added through the year.

The 2026 Service Business Marketing Benchmark Report

2026 · Benchmark

Benchmark Report · 8 sources

The 2026 Service Business Marketing Benchmark Report

What it costs to get found, get leads, and win them — paid search, social, local, reviews, AI search and speed-to-lead, synthesized from the year’s leading studies.

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Why we publish research

Opinions are cheap. Numbers earn trust.

Most marketing advice online is a guess dressed as a fact. Angarum Research is our answer to that — we read the year’s most credible benchmark studies, cross-check the figures, and publish them in plain English with every source named.

No gated PDFs, no email walls, no invented statistics. Just the real numbers a service business needs to budget, plan, and know whether it’s being quoted a fair price — the same data we use to run our clients’ accounts.

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Know the numbers. Now beat them.

Benchmarks tell you where the market is. We'll tell you where you are — and build the plan to get ahead. Send us your industry and goals; we reply inside one business day.

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