The numbers behind the decisions.
Independent benchmark reports, synthesized from the year’s leading studies, so you plan with data, not guesswork.
Reports built to be cited, not skimmed.
Each report aggregates the year’s most credible data into numbers you can plan around. New reports added through the year.
2026 · ReportThe 2026 Website & Core Web Vitals Report
How speed, mobile, and Core Web Vitals quietly decide whether visitors convert.
2026 · ReportThe 2026 Video Marketing Report
Why video wins attention now, and how small businesses turn views into customers.
2026 · ReportThe 2026 Lead Generation Report
What a lead costs by channel, and what turns one into a customer.
2026 · ReportThe 2026 Marketing Budget & ROI Report
How much to spend, where it goes, and which channels actually return.
2026 · ReportThe 2026 Content Marketing & SEO Report
What content still earns traffic and trust in the age of AI answers.
2026 · ReportThe 2026 Conversion Rate Optimization Report
Where visitors drop off, what lifts conversion, and what a good rate looks like now.
2026 · ReportThe 2026 Google Ads Performance Report
What a click, a lead, and a conversion really cost on Google in 2026, by industry.
2026 · ReportThe 2026 Email Marketing Benchmark Report
What actually lands, opens, and sells in the inbox, read from the year’s leading email studies.
2026 · BenchmarkThe 2026 Service Business Marketing Benchmark Report
What it costs to get found, get leads, and win them: paid search, social, local, reviews, AI search and speed-to-lead, synthesized from the year’s leading studies.
2026 · Local & AIThe 2026 Local Search & AI Discovery Report
How service businesses get found now: map-pack ranking factors, reviews, mobile & voice, and the new AI answer layer, with every source cited.
2026 · SocialThe 2026 Small Business Social Media Report
Where attention goes and what actually reaches people: engagement by platform, the reach of Reels, posting cadence, and social commerce, with every source cited.
Opinions are cheap. Numbers earn trust.
Most marketing advice online is a guess dressed as a fact. Angarum Research is our answer to that. We read the year’s most credible benchmark studies, cross-check the figures, and publish them in plain English with every source named.
No gated PDFs, no email walls, no invented statistics. Just the real numbers a service business needs to budget, plan, and know whether it’s being quoted a fair price: the same data we use to run our clients’ accounts.
Know the numbers. Now beat them.
Benchmarks tell you where the market is. We'll tell you where you are, and build the plan to get ahead. Send us your industry and goals; we reply inside one business day.