A real craft, waiting for a brand to match.
Sevil’s work was already distinctive — structured manicures, gel extensions and hand-painted nail art done with the patience of an atelier, not the speed of a walk-in chain. What it didn’t have yet was a brand that told that story before a client walked in.
The nail-salon category is crowded with lookalike identities: bright generic logos, stock photos, a booking link buried on social. The opportunity was to treat Sevil like the boutique it is — to build a brand and a website as considered as the manicures themselves.
Starting from a blank page
There was no existing logo to refine, no palette, no voice — just a talented artist and a name. That was the gift: we could build a coherent brand system from the ground up, with nothing generic to undo.
So we built the whole system
Naming and positioning first, then a hand-scripted wordmark, a fuchsia-to-raspberry palette on soft blush, a high-contrast display serif paired with a clean sans, and a warm, editorial voice. Then a custom Next.js website to house it — fast, elegant, and built to turn a scroll into a booking.
The craft was already there. Our job was to make it unmistakable — and bookable.
