What is Marketing Funnel?

A marketing funnel is a model of the journey a customer takes from first hearing about you to becoming a buyer, usually described in stages: awareness, consideration, and decision (often with loyalty after). It's called a funnel because more people enter at the top than convert at the bottom. Its practical value is matching the right message and channel to each stage — educational content for awareness, comparisons and reviews for consideration, and clear offers for decision. Mapping your funnel shows where prospects drop off, so you can fix the leak instead of just pouring in more traffic.