What is Local SEO?

Local SEO is the part of SEO focused on getting a business found by nearby customers — in Google's map pack, on Google Maps, and in "near me" searches. It centres on a well-optimized Google Business Profile, consistent name-address-phone (NAP) details across the web, genuine customer reviews, and location-specific pages on your site. Proximity, relevance, and prominence are the main ranking factors. For any business that serves a physical area — a dentist, an HVAC company, a realtor — local SEO is usually the highest-return marketing investment because the searchers are close and ready to act.