See whether Meta ads can pay before you spend. Choose your goal — leads, sales, followers, awareness or traffic — and get the right numbers: cost per lead, ROAS, CPM, reach or cost per follower. Private, free, no account.
Tell us your industry and area and we’ll send you realistic Facebook & Instagram benchmarks for your niche — plus a free look at whether Meta ads fit your goals. No obligation.
Meta ROI uses the same funnel as any paid channel — revenue divided by spend — but the traffic behaves differently. On Google, people are actively searching for you. On Facebook and Instagram, you interrupt people with great creative before they were looking. That means:
Most local businesses win by pairing the two: Google Ads to catch people already searching, Meta to build awareness, remarket and run lead-form campaigns. This calculator shows a single month — repeat business and referrals usually push the real return higher.
Meta campaigns are bought by objective, and each one is measured differently — so the calculator switches its inputs and KPIs to match:
