See whether Meta ads can pay before you spend. Choose your goal: leads, sales, followers, awareness or traffic, and get the right numbers: cost per lead, ROAS, CPM, reach or cost per follower. Private, free, no account.
Tell us your industry and area and we’ll send you realistic Facebook & Instagram benchmarks for your niche, plus a free look at whether Meta ads fit your goals. No obligation.
Meta ROI uses the same funnel as any paid channel (revenue divided by spend), but the traffic behaves differently. On Google, people are actively searching for you. On Facebook and Instagram, you interrupt people with great creative before they were looking. That means:
Most local businesses win by pairing the two: Google Ads to catch people already searching, Meta to build awareness, remarket and run lead-form campaigns. This calculator shows a single month, and repeat business and referrals usually push the real return higher.
Meta campaigns are bought by objective, and each one is measured differently, so the calculator switches its inputs and KPIs to match:
