Schema markup: the SEO edge most sites ignore
Schema markup is code you add to your pages that helps search engines understand exactly what your content is — a business, a review, an FAQ, an article, a product. Done well, it can earn you rich results (stars, FAQs, prices) that make your listing stand out and win more clicks.
What is schema markup?
Schema markup (also called structured data) is a shared vocabulary from Schema.org, usually added in JSON-LD format. It does not change what visitors see directly — it tells search engines, in a language they trust, what each part of your page means.
Does schema markup help SEO?
Indirectly, yes. Schema is not a direct ranking factor, but it makes you eligible for rich results that increase visibility and click-through — and more clicks at the same position means more traffic. It also feeds the knowledge engines behind modern search and AI answers.
The schema types that matter most
- LocalBusiness — essential for any business with a location; supports local SEO and Maps.
- FAQPage — can surface your questions directly in search results.
- Article / BlogPosting — for blog content like this.
- Product & Review — star ratings and prices in results.
- BreadcrumbList — cleaner, clickable result paths.
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We’ll add and validate the schema that helps you stand out. We reply within one business day.
Begin a ProjectHow to add and test schema
Add the JSON-LD to your page’s code, then validate it with Google’s Rich Results Test and Schema Markup Validator. Accurate markup that matches the visible page is the rule — never mark up content that is not actually there.
Frequently asked questions
What is schema markup?
Structured data code (usually JSON-LD) that tells search engines what your content means, making you eligible for rich results like stars, FAQs, and business info.
Does schema markup improve rankings?
Not directly, but it can earn rich results that lift click-through — which drives more traffic and reinforces your visibility.
What types of schema should I use?
Start with LocalBusiness (if you have a location), FAQPage, Article for blog posts, and Product/Review if you sell online. Match the type to the page.
How do I add schema markup?
Add JSON-LD to the page’s HTML and validate it with Google’s Rich Results Test. Many CMS platforms and plugins can generate it for you.
Schema is a quiet edge most competitors skip. For the foundation it sits on, read our technical SEO guide, or explore our SEO services and get in touch.
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